Born in South Africa. Made for everywhere
Urbansupply began in 2013 in Stellenbosch, South Africa, as a high school dream with a very simple idea: "bring distinctive, well made products to people who enjoy the outdoors, travel, and everyday adventure."
What started with imported sunglasses and watches soon grew into something much bigger. As we worked with independent stores, retailers and customers, we noticed a gap in the market. Practical, comfortable sun hats that offered proper sun protection without feeling overpriced or overcomplicated.
So we set out to create our own.
Today, sun hats remain at the heart of Urbansupply. Our range is designed for beach days, garden afternoons, holidays, school runs, golf courses, countryside walks and everything in between. Whether you are packing for summer, planning a trip, or simply looking for reliable everyday protection, our hats are made to be worn, folded, packed, adjusted and enjoyed.
Our Mission
As Urbansupply grows into the UK, our focus remains the same: to offer distinctive, practical and well-priced products that help people enjoy the outdoors with confidence.
From South African sunshine to British summer days, our mission is simple: make quality sun protection and everyday accessories more accessible, more wearable and a little more enjoyable.
Designed for real life
Our products are made for people who use them properly. Not just for a perfect photo, but for windy beaches, bright holidays, long walks, school playgrounds, festivals, travel bags, garden chairs and boot rooms.
We care about the details: fit, comfort, durability, packability and value. Because a good hat should not be precious. It should be the thing you reach for again and again.
More than just hats
Over the years, Urbansupply has expanded beyond sun hats into a wider range of practical lifestyle accessories, including caps, sunglasses umbrellas, beanies and unique everyday accessories. Each product is chosen or developed with the same goal: to offer useful, Good quality products with a distinctive look and everyday purpose.
We also work with a number of international brands and continue to grow our own collections, combining product experience, retail knowledge and a love for items that actually earn their place in your bag, wardrobe or shop display.
Sun Protection that makes sense
We believe good sun protection should be easy to wear and easy to trust. Many of our sun hats carry UPF 50 protection and have received CANSA Smart Choice recognition in South Africa, reflecting our commitment to products that help protect against harmful UV rays.
For UK customers, that means you can shop with confidence knowing our sun hats are designed with both comfort and protection in mind.
